What does your brand look like online these days? You likely have a mix of the traditional dot-com website, landing pages to capture campaign traffic and a smattering of social media accounts. Consumers used to start their engagement with your brand at your website homepage, but these days you need to be prepared to engage for the first time – and subsequent times – where…
Working on brand development projects is one of my favorite parts of this business. The last project that I had the good fortune to work on was for Gridway Energy, a new, deregulated energy service provider. All brand development assignments, especially the one for Gridway, have a creative energy that is both electrifying (pun intended) and inspiring…
A long and arduous process, to say the least. Anyone familiar with website development knows all of the details that go into creating the right online presence. What compounds this process is when you have to build a website for yourself. I think there is an analogy about painter’s houses and how they are the last to be painted. That correlation is evident for inter-agency…
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