Ever wonder why people open their mail over the trash can? Or why companies keep sending you mail when you don’t buy what they’re selling? Well, it’s because someone is buying what they’re selling.

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The holidays are a busy time filled with parties, shopping, planning, stress and more shopping.  While most retailers filled every mass channel with “holiday priced” ads this past season, TOPS Markets chose a different approach…

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Ah, human relationships.  We write songs about them, pay to discuss them with trained professionals and even celebrate them in Hallmark-sponsored holidays.  But there’s one connection for which you probably won’t find a greeting card: the one between the client and AE.  It can’t be defined by any one category because this relationship covers a lot of territory: part…

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Even though I’m an echo-boomer and generationally inclined to prefer all things digital, print advertising is a medium that I personally love. My feelings towards it come from being a print pub junkie and magazine fanatic. I believe that it is still a relevant and effective way to market products and services. And any day that I get to work on a print campaign project is a great…

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Working on brand development projects is one of my favorite parts of this business. The last project that I had the good fortune to work on was for Gridway Energy, a new, deregulated energy service provider. All brand development assignments, especially the one for Gridway, have a creative energy that is both electrifying (pun intended) and inspiring…

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Mission:
Announce the new pediatric partnership between Millard Fillmore Suburban Hospital (MFSH) and Women & Children’s Hospital of Buffalo. Stop the reader with a powerful, attention-getting visual, but also be positive and uplifting.

Background:
Millard Fillmore Suburban has partnered with Women & Children’s Hospital to support local pediatricians and parents with a higher level of care for children. Every day from 3:00 to 11:00 p.m…

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