The 2013 Addy Awards Show is almost here and with this year’s theme being “The Science of Persuasion,” all of us at SKM Group have our pocket protectors prepared for a nerdy evening. The show is set for Friday, March 15th at the Buffalo Museum of Science, where the local advertising community will gather to…
There’s a new face at the head of our creative team here at SKM Group. I’d like to introduce you to Monish Bhattacharyya, SKM’s new Executive Creative Director. I recently asked him the following questions so that we might all get to know him better and learn…
Now if it were any other day and you went to your client with this media plan, it would probably take less than thirty seconds for that client to fire you. However, since it is playing on the most watched television event of the year, you know that one spot is going to be seen — by most of…
In my experience, most companies choose to start a relationship with an agency because of great creative and client service. However, when you combine those strengths with financial stability, you get a relationship that can endure…
Social media marketing campaigns used to be easier. On Facebook, you tried to encourage users to follow your brand’s page, and you fed them content about your brand via regular updates. That strategy continues to be a tactic as part of a social media strategy, but it does not reach the same size audience as it used to.
A lot is made about the creative process in an advertising agency. Look no further than AMC’s “The Pitch” to witness the glamour, drama and excitement of brainstorming sessions and late nights grinding out ideas in search of the “big idea.” Sometimes within the show, it seems that the only input into the project is from the client…
Oops, better late than never, right? While the season finale of Mad Men concluded a few weeks ago, series creator, Matthew Weiner, made fans wait over a year between seasons four and five, so I see no harm in letting a bit of time go by before rehashing the season and offering some commentary. Besides, what a season it…
Pop quiz time: If a tree falls in a forest and no one hears, does it make a sound? In public relations terms, the answer is a resounding NO! An organization can have the flashiest, most expensive PR campaign, but if it doesn’t reach its target audience, none of it really matters. Luckily, SKM Group offers comprehensive PR services
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