Buttoned up. Formal. Conventional. Those would not be the words to describe Tim Marren and Andrew Ucci, SKM Group’s two newest additions to the creative department. In addition to both being copywriters proficient in their craft, these guys have diverse interests and experiences that greatly add to their ability to…
A gigantic round of applause is in order for Jamie Zielonko, newly appointed Senior Account Executive. Jamie worked hard to ensure all elements ran smoothly for the launch of Orchard Fresh specialty store in Orchard Park, NY, owned and operated by our client, TOPS Markets. On top of that, Jamie won SKM’s monthly …
Trimania took over the Tri-Main building this past Saturday in Buffalo, NY. It was the 5th year the event of bands, DJs, performers, visual artists, comedians, poets and more came together in support of the Buffalo Arts Studios.
This year, I got to participate in the festivities as a spectator and artist via…
You know what they say: when it rains, it pours. There have been so many new faces popping up at SKM Group lately, and we wanted to give our readers the chance to know them a bit better. These two gals bring a wealth of knowledge and experience to the agency and our clients, and we jumped at the chance…
Ethan Allen, a well-known high-end furniture store, came to us with a unique problem. Corporately and nationwide, the brand was known for its elegance and sophistication. Regionally, however, that translated into a perception of…
In business-to-business (b-to-b) direct marketing, there are three main factors that are critical to a campaign’s success: the quality of your data, the creative’s relevancy to your audience and your reporting metrics. For our automotive client, Identifix, these three factors greatly influenced the success of our 2012 direct…
We all know how important social media has become in recent years and the value of staying active in it. Most companies have a Facebook page or Twitter account to communicate with their audience, not to mention blogs, enewsletters, Instagram and Pinterest pages. Successful companies know that social media also…
Last Friday, SKM Group headed to the Buffalo Museum of Science for “ADDYs 2013: The Science of Persuasion,” presented by the Ad Club of Buffalo. Scores of local marketing heads came together to celebrate our collective artistic and scientific…
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