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April 17th, 2012 | Bruce Rice

Smart Ways to Make Your Direct Mail Effective with a Downsized US Postal Service

We are going to see more changes with the US Postal Service this year, including service delivery changes and facility consolidation/closures. The USPS is in the unenviable position of having grown bigger than the demand. They need to cut expenses and we are seeing proposed changes including plant closures, realigning the network to reduce redundancy, reducing the number of days that mail is delivered, along with some expected modest price…

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October 25th, 2011 | Patrick Herrmann

Does the New iPhone Take the Cake?

Apple fans have been expressing their displeasure with the debut of the new iPhone 4S. Everyone was really waiting for the iPhone 5 that would prove to be the next great smartphone. So why are some Apple enthusiasts up in arms? The 4S is said to be only an upgrade. And it doesn’t pack what a true iPhone 5 should…

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September 27th, 2011 | Charlie Riley

Got Klout? You Might Not be Marketed to if Not.

If you are all over social media, you’ve probably heard of Klout. If you’re in marketing, you might not have, but that should change soon. There are many (many) public rants about how awful Klout is, how wrong their algorithm is, and probably how they hate kittens…

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September 13th, 2011 | Patrick Herrmann

SKM Group Takes Data Backup Seriously. You Should Too.

In a world of digital files, backups are a necessity. A tremendous amount of time and aggravation can be saved in an emergency by having these safety nets in place. At SKM Group, we go through great lengths to ensure our data is safe. Why should this be any different for your personal data?

Nearly everyone today has some type of MP3 player, be it a phone…

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August 16th, 2011 | Lindsey Constantino

Favorite Firefox Add-Ons

As an Interactive Designer at SKM Group, I spend a lot of time on the internet writing and testing code, and making interactive recommendations for our clients. Today, I wanted to share some of my favorite Firefox Add-Ons. I use these tools on a daily basis, and although most of you reading this aren’t interactive designers…

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August 2nd, 2011 | Bryan LeFauve

The Incredible Shrinking Production Studio

While I may not pick up a camera these days, there was a time when I used to haul an ENG camera and a hundred pounds of gear chasing down fires, auto accidents and the local Boy Scouts pancake breakfast for a NBC affiliate in Pennsylvania. While those days may be gone for me, once you’ve done news production, I don’t think it ever leaves you. Maybe that’s…

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