SKM Group was recently honored as a finalist for a BETA Award. Sponsored by InfoTech Niagara, the BETAs annually recognize the best and brightest companies and individuals in the technology field in Western New York.
This year, SKM was a finalist for the Social Media Award, which identified the local organization making best use of social media within…
When I started working at SKM Group, I didn’t have a Twitter account. But after a couple years in the interactive department, I now enjoy a busy personal feed and help manage our agency feed. Right now, I’d like to share 8 tips on becoming a more effective tweeter. Why? First, I like sharing our expertise…
Social is where you get your news
Before 2011 even started, digital media had outstripped print media, with 41% of people surveyed by the Pew Research Center’s Project for Excellence in Journalism (PEJ) reporting that they get most of their news from online sources. The Pew Internet and American Life Project reported that…
Happy Tech Tuesday! So you want to know what new social media properties I find interesting? I would have to go with Yammer, a new social networking site that we use inside SKM. It’s a more private and secure social network for any business, and surprisingly very popular. Yammer boasts on its website that “more than three million users from companies around the world…
On Wednesday, October 26th, several SKMers attended the Social Share Summit in Rochester, New York. Sponsored by big brands like Xerox, Kodak and Bausch & Lomb, as well as Buffalo firm Freed Maxick & Battaglia, the Social Share Summit was a true meeting of the minds for anyone who uses social media (which ought to be everyone at this point)…
If you went to a World Series game wouldn’t you want to brag about it on Facebook with a photo of yourself in the stands? How about a photo tag showing your exact seat location? Now you can. This year Major League Baseball has teamed with GigaPan Systems the creators of the gigapixel photo and the sharing site gigapan.org to create Tag-O-Ramic. Using the technology…
If you are all over social media, you’ve probably heard of Klout. If you’re in marketing, you might not have, but that should change soon. There are many (many) public rants about how awful Klout is, how wrong their algorithm is, and probably how they hate kittens…
It started with Android in 2007. Now, Google’s latest and largest investment—acquiring Motorola Mobility Holdings for $12.5 billion—has “supercharged” the Android ecosystem, according to Google CEO Larry Page’s announcement of the deal on Google’s official blog.
The Googorola deal goes beyond a transition to ownership and vertical integration of Google’s mobile properties. The implications go even further than the acquisition of Motorola Mobility’s…