Earlier this month, JCPenney announced that its CEO of 17 months, Ron Johnson, was relieved of his duties after a calamitous tenure marked by store closings, lawsuits and an unprecedented 32 percent drop in sales. From the beginning, many marketing professionals questioned the dramatic shift that Johnson…
While it’s usually my job to coach others in the intricacies of media interviews, I recently had the opportunity to sit in the hot seat and be the one on camera, once for the New York City PBS affiliate and once for our local NBC affiliate. Being interviewed, even when you are thoroughly versed in the subject matter, can…
Trimania took over the Tri-Main building this past Saturday in Buffalo, NY. It was the 5th year the event of bands, DJs, performers, visual artists, comedians, poets and more came together in support of the Buffalo Arts Studios.
This year, I got to participate in the festivities as a spectator and artist via…
The 2013 Addy Awards Show is almost here and with this year’s theme being “The Science of Persuasion,” all of us at SKM Group have our pocket protectors prepared for a nerdy evening. The show is set for Friday, March 15th at the Buffalo Museum of Science, where the local advertising community will gather to…
Kevin, our manager of new business development, and I, just returned from the Association for Energy Service Professionals’ Annual Conference in Orlando, Florida. It was nice to get out of the cold weather of Buffalo in January, but we didn’t get to spend too much time in the sun. This conference was…
In modern marketing there are a lot of rules, some of which are meant to be broken and some that are meant to be followed to the letter. There are also hundreds of principles that influence marketing and these principles are consistently…
Financial services marketing has changed significantly over the last decade. With the collapse of some large institutions, stricter lending guidelines and a plethora of new regulations such as those from the Dodd-Frank Act, marketers have been forced to re-evaluate how they communicate with customers and prospects and create a meaningful dialog about their products and services…
What’s the future of direct marketing? Well, if you ask me (and someone did since I’m writing this month’s article), the future of direct marketing looks phenomenal. There are those that believe that direct mail is dying. But to them I say – no way. In fact, I think it is on the upward trend…
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