We just returned from the JCG Insurance Direct Marketing Forum 2012 in New Orleans. The weather and the presentations were HOT! This conference featured some of the best insurance direct marketers in the industry today. The focus of most of the presentations was case studies that others can learn from and implement in their own organizations, which is…
The holiday season has passed. Our decorations are coming down and we are all getting back to the normal routines of life. We have enjoyed the holidays–precious time with family and friends, gifts, and lots of shopping. Whether you fought the crowds in the stores or bought online from the comfort of your own home, a lot of people accumulated more debt than they can financially handle…
With postage costs increasing and the U.S. Postal Service struggling, it’s important for direct mail marketers to be proactive and forward thinking. Now, more than ever, they need to make sure efforts are targeted and are cost effective while providing great response. Enter Email Marketing. It’s less expensive, environmentally friendly and can be sharply targeted to a defined audience…
I always get excited when I open my browser in the morning and a cool Google Doodle pops up on my screen. You know what a Google Doodle is. It’s the different interpretations of the Google logo that changes on an almost daily basis. Google Doodles are great…
Google, Apple, TIME magazine—all have one thing in common today; they are paying tribute to a man who transformed the way we learn, teach, conduct business and communicate. The passing of Steve Jobs was not unexpected after his recent resignation as CEO of Apple Inc. due to health concerns. However it was not welcomed…to say the least. Not only are his loyal…
Last weekend, I watched a DVD from Netflix with my family, which we often do. This one had one of those annoying skips that happens once in a while on a rented DVD. Thought it wasn’t bad enough to take out and wait for a replacement next weekend. It was just annoying enough to be noticed during the last half of the movie. On top of this, I’m still smarting…