Client Work | SKM Group Blog

April 26th, 2013 | Micky Farber

Making a Direct Impact Through Direct Mail

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Ever wonder why people open their mail over the trash can? Or why companies keep sending you mail when you don’t buy what they’re selling? Well, it’s because someone is buying what they’re selling.

Bringing Business Home for Ethan Allen

Ethan Allen, a well-known high-end furniture store, came to us with a unique problem. Corporately and nationwide, the brand was known for its elegance and sophistication. Regionally, however, that translated into a perception of…

B-to-B Direct Marketing: The Keys to Success

In business-to-business (b-to-b) direct marketing, there are three main factors that are critical to a campaign’s success: the quality of your data, the creative’s relevancy to your audience and your reporting metrics. For our automotive client, Identifix, these three factors greatly influenced the success of our 2012 direct…

The Power of Referral—Building Excitement, Generating Revenue

In April 2012, SKM Group automotive client Identifix looked to us to revamp their referral program. The objective was to increase their customer base of automotive repair professionals while simultaneously strengthening relationships with…

Free Food Sells

The holidays are a busy time filled with parties, shopping, planning, stress and more shopping. While most retailers filled every mass channel with “holiday priced” ads this past season, TOPS Markets chose a different approach…

Operation: Publication

SKM Group offers deep experience in magazine and publication production. Whether the publication is online or print, we handle everything from concept to completion – design, copywriting, food styling, talent, photography, production, and distribution. We have experience creating annual reports, catalogs and magazines for many industries, including retail…

A Unique Way to Drive Sales: Get the Neighborhood Involved in a Good Cause

For retailers large and small, running multiple promotions at once requires
high-level strategic thinking to ensure that each promotion drives sales in a unique way, standing out from each other as well as competitors’ promotions.
SKM supermarket retail client TOPS Friendly Markets spends the majority of their traditional advertising efforts promoting savings across the store on shopper’s favorite brands…

Clients and AEs: You Complete Me

Ah, human relationships. We write songs about them, pay to discuss them with trained professionals and even celebrate them in Hallmark-sponsored holidays. But there’s one connection for which you probably won’t find a greeting card: the one between the client and AE. It can’t be defined by any one category because this relationship covers a lot of territory: part…

Making a Direct Impact Through Direct Mail

read more...

Bringing Business Home for Ethan Allen

read more...

B-to-B Direct Marketing: The Keys to Success

read more...

The Power of Referral—Building Excitement, Generating Revenue

read more...

Free Food Sells

read more...

Operation: Publication

read more...

A Unique Way to Drive Sales: Get the Neighborhood Involved in a Good Cause

read more...

Clients and AEs: You Complete Me

read more...

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