From TV shoots working with celebrities such as Terrell Owens, to creating a world with digital animators for Mr. Monopoly to live in, to designing a zamboni wrap or logos, being an Art Director is awesome, simply put. With clients who have varying…
After returning from the Food Marketing Institute (FMI) show in Dallas, Texas, one key topic stood out as a strong take away – like it or not, we are living in a digital world and there is no going back. As Terry Jones of Kayak.com stated in his presentation, “We are living in a self-service world where successful leaders must recognize that customers are now Internet savvy, time-starved and…
At SKM, our media and interactive departments work together to deliver targeted marketing that gets results. From the initial planning of a campaign through its execution, both departments work to find the right mix of traditional and interactive media to ensure that our clients get the best value to every dollar they spend. Our media and interactive experts also sit together, facilitating the convergence of strategy…
I once said, and still stand by it, “Any ad with the word ‘suck’ in it is awesome.” I was talking about print advertising at the time. Think about it – slap ‘suck’ on an ad, billboard, or poster and it gets your attention.
That brings us to a project we worked on for Florida Public Utilities Company (FPUC)…
One of the great things about working at an agency with a diverse client range is that it gives us experience working across all media. From direct mail to radio to billboards, we do it all. But television holds a special place in our creative hearts. Television commercials let you tell a story…
“B2B advertising” is an essential part of the ad agency business. The phrase represents “business to business advertising,” one corporation marketing its professional products and services to other corporations.
Even though I’m an echo-boomer and generationally inclined to prefer all things digital, print advertising is a medium that I personally love. My feelings towards it come from being a print pub junkie and magazine fanatic. I believe that it is still a relevant and effective way to market products and services. And any day that I get to work on a print campaign project is a great…
The healthcare industry is crucial to the American economy. According to the U.S. Bureau of Labor, “Healthcare will generate 3.2 million new wage and salary jobs between 2008 and 2018, more than any other industry, largely in response to rapid growth in the elderly population.” SKM Group’s continuing and expanding experience in this field has given us the confidence to say that no other agency is better positioned to differentiate…