If there’s one thing local media outlets love, it’s tying into a national trend or breaking news. Even if there’s a wild fire in the forests of California, TV news affiliates in Rhode Island will use the opportunity to talk to the local fire station and air a story about fire safety. There’s something about feeling like you’re a part…
Way back in 1986, when Halley’s Comet sailed across the sky and we rocked out to Van Halen’s new lead singer, Sammy Hagar, former sales executive Susan K. Meany started a little company called Marketing Resources of New York, which specialized in direct mail marketing. Fast forward 27 years, and you’ll find that direct mail…
Now if it were any other day and you went to your client with this media plan, it would probably take less than thirty seconds for that client to fire you. However, since it is playing on the most watched television event of the year, you know that one spot is going to be seen — by most of…
Lately, the Creatives at SKM Group have been working together on a bunch of new projects with one goal in mind: generating the idea that gets results. We tend to call it The Big Idea. How does the Creative team at SKM get there? It’s a process, but…
In my experience, most companies choose to start a relationship with an agency because of great creative and client service. However, when you combine those strengths with financial stability, you get a relationship that can endure…
Although no one can accurately predict the future, we can assess the flow of current events and trends to get a glimpse at what 2013 may hold for the ad biz.
Bigger Budgets
I’m happy to say that throughout the industry, projections…
One favorite holiday advertisement? I can’t pick just one. Maybe it’s just my admiration for the film High-Fidelity, but lists like this…
Focus groups are an important—and sometimes essential—part of a well-rounded marketing strategy. Focus groups are a type of qualitative research used to study end-users’ perceptions, feelings, thoughts and other data which are difficult to measure…
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