What do a gnome, an anniversary and Twitter all have in common? At SKM Group, it all made perfect sense as the agency set out to raise interest and awareness about its 25th anniversary celebration and donation of $50,000 to cancer-related causes throughout the country…
Greetings all! Skomer here again. I can’t begin to tell you how excited I am that my good friend, A.Gnome, finally found a home with the folks over at the American Cancer Society’s Hope Lodge. Ever since we graduated college together (we were roommates), our lives have taken different paths: I’ve preferred to stay in one place with my friends here at SKM while A, embarked on a world tour, going wherever the wind took him…
Last year, SKM Group kicked off its 25th Anniversary celebration at The American Cancer Society’s Cuisine for a Cure with one wish: more birthdays for those fighting cancer. To do this, we reached out to clients, vendors and friends in an effort to raise $25,000 for the Buffalo chapter of the American Cancer Society. In addition, we promised to match every dollar raised up to $25,000 to support…
Our 25th anniversary mission is in its final month, so we made a video showcasing the many fundraising efforts and events SKM did throughout the year. We will be showing it at The American Cancer Society’s Cuisine for a Cure this Friday, March 23. This is SKM Group’s second year sponsoring this event. To watch the video…
2012 is underway and we already have plenty to report. Here’s the news for January:
What are grocery shoppers looking for? Executive Vice President Bryan LeFauve shares his insight on two major consumer trends in grocery retail. Read about what marketers nationwide are doing to meet consumer demands.
Is your brand performing well? Chief Creative Officer Mike Mathis relates his B2B experience and how performance-driven marketing…
As our 25th anniversary year is nearing its end, it’s time to recap our drive to raise $25,000 for the American Cancer Society, to ensure more birthdays for those fighting cancer.
With less than four months to go, we’re only a few thousand dollars short of our goal. Plus, we will match each dollar we raise with one of our own, up to $25,000, to support cancer-related organizations both…
October is Breast Cancer Awareness Month. SKM Group’s HR Wellness Program created a fundraiser to show our support and boost donations for our 25th Anniversary fundraising mission: to raise (and match) $25,000 for the American Cancer Society and cancer-related causes…
Last Friday, I unveiled my superhero identity to all of my co-workers. Now, I’m unveiling it for all the world.
First, the narrative that marks my transformation from mere mortal to heroic booby-saver:
I grew up with an English nanny. My sister and I called her Mrs. Mort—her full name was Doreen Mortimer. One of my earliest memories in life is of her driving me to soccer…
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