Oops, better late than never, right? While the season finale of Mad Men concluded a few weeks ago, series creator, Matthew Weiner, made fans wait over a year between seasons four and five, so I see no harm in letting a bit of time go by before rehashing the season and offering some commentary. Besides, what a season it…
Travel is essential in the agency business. With clients across the country and the need to keep up to date on our clients’ industries, many SKMers are on the road on a weekly basis for meetings, conferences, photo/TV shoots and more. Yet, despite being far from family and friends, there’s the benefit of being there for our clients, visiting new places…
We recently revamped our monthly SKM Group newsletter to give it a fresh, unique look. More importantly, we wanted to make it more effective, to generate higher open rates and more click-throughs. To accomplish that, we began with a list of email basics and best practices. There’s a ton of great data out there including tips…
Greetings, loyal blog readers! Skomer here, your easy-going, affable (and if photo evidence is any indication, often tipsy) mascot of SKM Group. My pals have asked me to write today’s entry, and even though gnomes aren’t commonly known for their typing skills (we usually try to stick with what we know, like garden décor or finding…
I had the pleasure of attending the Annual UCI Conference and Better Communications Competition that took place June 13-15th in Denver, Colorado…
A true mobile website isn’t just a desktop website on a smaller screen. It is a completely unique experience. Designing for a mobile environment requires a different thought process than designing for a traditional website.
Technology is constantly changing and evolving. New computers and mobile devices are being created every day. New browsers and browser versions are released…
In an effort to shape young minds and inspire future creativity, this June, SKM Group hosted a group of students and their instructor from the Erie 1 Board of Cooperative Educational Services (BOCES) Graphic Design Program. The class toured the office, watched a brief presentation and heard from key agency personnel, who explained their roles and…
This month we’d like to give a warm round of applause to Associate Creative Director, Lauren Cius, for being chosen as the May Missionary Award winner! Lauren was a trooper last month, traveling to both photo and video shoots nearly every week. We’re happy to have her back in the office and appreciate all of the great work she…
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