A great television commercial isn’t the most effective media choice for every project and client. But when it’s right, it’s always the most powerful choice.
Think of it. Why do the world’s top companies pay millions of dollars for 30 seconds of airtime in big events like the Super Bowl? Because only TV lets you reach so many people, at exactly the same time, with so much impact.
Voice and titles, great pictures, music and sound effects, animation and computer generated imagery. It’s all at your service to create a vivid and impactful message. Whether you’re boosting a brand position or promoting a big sale, nothing gives you more bang for the buck.
Because we recognize this at SKM, we’re continually working to take our TV projects to new heights. Here’s a quick summary of our latest work:
TOPS Friendly Markets: “Monopoly Joyride”
A promotional supermarket chain gives you lots of creative challenges (and we love you for it, TOPS!). In this case, TOPS was kicking off its third year of a Hasbro Monopoly promotion that also coincided with a celebration of TOPS 50th anniversary. With the new Monopoly game offering more prizes, more cash, and bigger prizes than ever, we needed a creative concept to convey the levels of energy, excitement and awareness that TOPS wanted. One big idea jumped to the forefront: bring Mr. Monopoly to life with world-class, 3D animation and send him on a high-speed joyride on a Monopoly game board. We took this concept to the next level by putting “Mr. M” at the wheel of a flashy red, 1962 Corvette – one of the actual game prizes.
A Labor of Love: “Buffalo Baby”
To boost awareness for labor and delivery services at two Kaleida Health hospitals, SKM Group adapted a traditional American song that dates back to 1844. The refrain of “Buffalo gals, won’t you come out tonight?” was perfect for images of full-term pregnant women laboring their way through everyday tasks like tying shoes and doing laundry. In short, women who are VERY ready for their babies to “come out tonight.” We filmed women who were really pregnant (and very full-term, as in, “today is actually my due date” – gulp!). Several other actors utilized a shell to make them look pregnant. The commercial drives “expectant” viewers to a fitting URL: buffalobaby.org.