Today, we continue our series of profiles of SKMers with Executive Vice President Bryan LeFauve. Bryan is the leader of all the agency’s “logical left brains,” and as a creative right brain, I wanted to come up with a fresh, interesting approach to describe Bryan.
I called on a one-man focus group to help me get the right angle on our EVP: Bryan’s eight-year-old son, Burke. Burke was able to provide some excellent insights into SKM’s head geek. Check out what Burke had to say on Bryan:
SPK: What does your dad do every day?
Burke: He just sits down and types at his computer all day.
SPK: What do you think is his favorite part of the job?
Burke: Making commercials.
SPK: What do you and your dad like to do for fun?
Burke: We wrestle. Mostly just fool around.
SPK: What do you like to do when you visit him at the office?
Burke: I like to go to the lunchroom because there are beanbag chairs there.
SPK: What do you want to be when you grow up?
Burke: SWAT team guy.
SPK: What kind of music does your dad listen to in the car?
Burke: Pearl Jam, usually. I like it, but I like to listen to the song “All Star” by Smash Mouth and other stuff, too.
SPK: Your dad coaches your baseball team. What advice does your dad give you on the field?
Burke: Be focused.
SPK: And what if you lose a game?
Burke: “Good try, we’ll do better next time.”
SPK: Does your dad ever call himself a “geek” or talk a lot about strategy?
Burke: [long pause] Sometimes. Not always.
SPK: How did your dad get so tall?
Burke: He was born tall, just like me.
SPK: Will you grow to be taller than him?
Burke: No. I don’t think so.
SPK: What’s your dad’s favorite Disney movie?
Burke: “Cars 2” because we watch it together.
SPK: What’s your dad’s favorite food?
Burke: Pizza, I’m pretty sure.
SPK: What’s the coolest thing your dad has ever done for you or your sisters?
Burke: Well, actually this summer we’re going to Detroit to see a Tigers game. I think that will be the best when it happens, but we went to Waldemeer Park once.
SPK: What was your dad’s favorite ride at Waldemeer?
Burke: Wipeout. I call it the “penny drop” because it spins around like those things that you put pennies into.
SPK: Thanks, Burke. You remember how to get back to your dad’s office right?
Burke: [Nods, runs away]
As I was leaving the agency, Bryan and Burke were enjoying some McDonald’s together in Bryan’s office. They both looked happy; that’s the product of good analytics and forward-thinking strategy, if you ask me.