I once said, and still stand by it, “Any ad with the word ‘suck’ in it is awesome.” I was talking about print advertising at the time. Think about it – slap ‘suck’ on an ad, billboard, or poster and it gets your attention.
That brings us to a project we worked on for Florida Public Utilities Company (FPUC)…
2012 is underway and we already have plenty to report. Here’s the news for January:
What are grocery shoppers looking for? Executive Vice President Bryan LeFauve shares his insight on two major consumer trends in grocery retail. Read about what marketers nationwide are doing to meet consumer demands.
Is your brand performing well? Chief Creative Officer Mike Mathis relates his B2B experience and how performance-driven marketing…
One of the great things about working at an agency with a diverse client range is that it gives us experience working across all media. From direct mail to radio to billboards, we do it all. But television holds a special place in our creative hearts. Television commercials let you tell a story…
“B2B advertising” is an essential part of the ad agency business. The phrase represents “business to business advertising,” one corporation marketing its professional products and services to other corporations.
Food marketers are sharply watching two increasing trends in the buying habits of today’s grocery consumer—health and savings. Consumers want healthier foods because there is more and more national discussion about the effects of diet on our health. Plus, health is interrelated with savings because more and more consumers want the healthiest items for the best price; a grocery…
I recently sat down with SKM Creative Director, Rob Murphy, to get the 4-1-1 on where he comes from, what advice he has for designers and who inspires him to create day after day. Rob is usually a pretty quiet guy, but his work speaks volumes, and so do his answers below…
A well-deserved congratulations to Senior Accounting Clerk, Angela Twentyfive, for being the December missionary award winner. Angela not only helped organize the SKM holiday drive in which we donated gifts to a deserving family in the WNY area, but also put in a great deal of time and energy into prepping for year-end accounting work. Kudos 2-5!
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