Last week was the SPCA Serving Erie County’s radiothon, and I spent the better part of three days at the organization’s headquarters in Tonawanda, N.Y. While it was a tiring yet exhilarating experience to be there in the wee hours of the morning and later into the night, it was nothing compared to what the dedicated volunteers and…
Lately, the Creatives at SKM Group have been working together on a bunch of new projects with one goal in mind: generating the idea that gets results. We tend to call it The Big Idea. How does the Creative team at SKM get there? It’s a process, but…
We seem to say it every December, but doesn’t it seem like this truly was a humdinger of a year? So much happened in 2012 in terms of milestones within the marketing industry and the work we do for our clients, not to mention…
In my experience, most companies choose to start a relationship with an agency because of great creative and client service. However, when you combine those strengths with financial stability, you get a relationship that can endure…
Although no one can accurately predict the future, we can assess the flow of current events and trends to get a glimpse at what 2013 may hold for the ad biz.
Bigger Budgets
I’m happy to say that throughout the industry, projections…
One favorite holiday advertisement? I can’t pick just one. Maybe it’s just my admiration for the film High-Fidelity, but lists like this…
I think one of my favorite messages in our chalkboard room from last night’s party was a quote from what is probably the most beloved holiday movie of all time: “No man is a failure who has friends,” (that’s from “It’s a Wonderful Life,” in case you were wondering). And boy, that sentiment rang true as friends, both new…
Focus groups are an important—and sometimes essential—part of a well-rounded marketing strategy. Focus groups are a type of qualitative research used to study end-users’ perceptions, feelings, thoughts and other data which are difficult to measure…
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