From TV shoots working with celebrities such as Terrell Owens, to creating a world with digital animators for Mr. Monopoly to live in, to designing a zamboni wrap or logos, being an Art Director is awesome, simply put. With clients who have varying…
After returning from the Food Marketing Institute (FMI) show in Dallas, Texas, one key topic stood out as a strong take away – like it or not, we are living in a digital world and there is no going back. As Terry Jones of Kayak.com stated in his presentation, “We are living in a self-service world where successful leaders must recognize that customers are now Internet savvy, time-starved and…
We’re sending some congratulatory love to SKM Operations Manager, Patrick Herrrmann, for being chosen as our Missionary Award Winner for April. Earlier last month we made some significant improvements to the agency’s server and Pat was an integral part of the process, working over 80 hours in one week! His “no problem” attitude and role as a “man who wears many hats”…
We just returned from the JCG Insurance Direct Marketing Forum 2012 in New Orleans. The weather and the presentations were HOT! This conference featured some of the best insurance direct marketers in the industry today. The focus of most of the presentations was case studies that others can learn from and implement in their own organizations, which is…
SKM Group was recently honored as a finalist for a BETA Award. Sponsored by InfoTech Niagara, the BETAs annually recognize the best and brightest companies and individuals in the technology field in Western New York.
This year, SKM was a finalist for the Social Media Award, which identified the local organization making best use of social media within…
Last year, SKM Group kicked off its 25th Anniversary celebration at The American Cancer Society’s Cuisine for a Cure with one wish: more birthdays for those fighting cancer. To do this, we reached out to clients, vendors and friends in an effort to raise $25,000 for the Buffalo chapter of the American Cancer Society. In addition, we promised to match every dollar raised up to $25,000 to support…
We are going to see more changes with the US Postal Service this year, including service delivery changes and facility consolidation/closures. The USPS is in the unenviable position of having grown bigger than the demand. They need to cut expenses and we are seeing proposed changes including plant closures, realigning the network to reduce redundancy, reducing the number of days that mail is delivered, along with some expected modest price…
We continue our “Meet the Bloggers” series with Micky Farber, Senior Vice President of Direct Marketing Services. Micky has been with SKM for over twenty years, managing relationships with clients and helping them get the results they’re after.
However, for a closer, more personal view of Micky, we thought we’d ask her three daughters. The focus group…