Social is where you get your news
Before 2011 even started, digital media had outstripped print media, with 41% of people surveyed by the Pew Research Center’s Project for Excellence in Journalism (PEJ) reporting that they get most of their news from online sources. The Pew Internet and American Life Project reported that…
At this time of year, many people make a New Year’s resolution or two. A few weeks into January, most people forget about these worthy goals. Over the last few years, instead of resolutions, I’ve tried a new approach that I call “Make One Change.” I know this sounds very Oprah, but keep reading. Each year I challenge myself to make one change in an area of my life—either for…
With postage costs increasing and the U.S. Postal Service struggling, it’s important for direct mail marketers to be proactive and forward thinking. Now, more than ever, they need to make sure efforts are targeted and are cost effective while providing great response. Enter Email Marketing. It’s less expensive, environmentally friendly and can be sharply targeted to a defined audience…
Growing up with an avid outdoorsman as a father, it was pre-determined that hunting and fishing would be a couple of my hobbies. Little did I know at the time that hunting would become a passion of mine later in my life. It is hard to believe that I have been hunting with my father for 35 years…
With the green movement picking up steam every week, many companies are looking for ways to improve their impact on the environment while identifying cost savings.
At SKM Group, we are taking great strides to be more “green.” We have a dedicated subcommittee heading up green initiatives to help reduce our footprint. Many of those initiatives start with online or computer-based communication devices…
‘Tis the season for all of those warm, feel-good commercials that evoke the holiday spirit in us all. One of my favorites is the Hershey’s kiss holiday commercial. It’s so simple and yet I can’t help but get excited for Christmas when I see it. It immediately reminds me of unpacking my stocking on Christmas morning, and consuming what seemed like at least a pound of holiday-colored Hershey…
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