Earlier this month, JCPenney announced that its CEO of 17 months, Ron Johnson, was relieved of his duties after a calamitous tenure marked by store closings, lawsuits and an unprecedented 32 percent drop in sales. From the beginning, many marketing professionals questioned the dramatic shift that Johnson…
Healthcare is a huge part of our national conversation and all of our daily lives. It’s certainly top of mind for us at SKM Group, and we love doing healthcare work because it’s easy to focus on a consumer when we’re always walking in their shoes. The most successful healthcare marketing empathizes with the consumer. It lets…
Ever wonder why people open their mail over the trash can? Or why companies keep sending you mail when you don’t buy what they’re selling? Well, it’s because someone is buying what they’re selling.
While it’s usually my job to coach others in the intricacies of media interviews, I recently had the opportunity to sit in the hot seat and be the one on camera, once for the New York City PBS affiliate and once for our local NBC affiliate. Being interviewed, even when you are thoroughly versed in the subject matter, can…
Congratulations to Graphic Designer, Lisa Dojnik, for winning our Quarterly Missionary Award! Lisa has done a lot of heavy lifting for a variety of our clients over the past few months, such as TOPS Markets and the SPCA Serving Erie County. Her commitment to the agency and high quality of work is commendable, and…
Buttoned up. Formal. Conventional. Those would not be the words to describe Tim Marren and Andrew Ucci, SKM Group’s two newest additions to the creative department. In addition to both being copywriters proficient in their craft, these guys have diverse interests and experiences that greatly add to their ability to…
A gigantic round of applause is in order for Jamie Zielonko, newly appointed Senior Account Executive. Jamie worked hard to ensure all elements ran smoothly for the launch of Orchard Fresh specialty store in Orchard Park, NY, owned and operated by our client, TOPS Markets. On top of that, Jamie won SKM’s monthly …
Trimania took over the Tri-Main building this past Saturday in Buffalo, NY. It was the 5th year the event of bands, DJs, performers, visual artists, comedians, poets and more came together in support of the Buffalo Arts Studios.
This year, I got to participate in the festivities as a spectator and artist via…
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